Trends of Social Media 2021
Story
Storytelling is the very core of a good social and content strategy. It enables us to build a narrative and connect on a deeper level with friends, customers and connections. Nearly all social platforms recognize this and now have their own iteration of tools for telling social media stories
With a majority of social media experts asking to focus brands on video marketing for a while now, there was no doubt that live videos on social media are going to gain much popularity in 2021. Brands are now exploring live videos frequently to connect with their customers for chit-chats.
Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.
User-generated Content Will Get More Impetus
User-generated content (UGC) is any form of content generated by users on social media. Many brands have started leveraging UGC as social proof of the quality of their products or services.
Many brands actively promote user-generated content as a part of their branded content. By doing so, they reap two benefits. The first benefit is that they can cut on the marketing budget of branded content by displaying UGC, and second, it allows them to bring customers to the forefront and make them feel valued.
Video Content
Video content is perhaps the most engaging form of content right now, and it is here to stay in the long run. In fact, brands are rapidly shifting to video content and prioritizing it over written content and images.
Many brands are also thinking of introducing premium video-based content to engage people even further. Videos can quickly grab the attention of users and keep them hooked to the screen.
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